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In 2001, they sold Spark Notes to Barnes & Noble, and began work on Ok Cupid.
Journals are not available to new members and the feature is now "retired." Members have the option of saving favorite user profiles, which display the favorited person's responses to questions and profile updates on the member's front page.
Among other things, The featured a number of humorous self-quizzes and personality tests, including the four-variable Myers-Briggs style Match Test.
Spark Match debuted as a beta experiment of allowing registered users who had taken the Match Test to search for and contact each other based on their Match Test types.
When answering a question, a user indicates his or her own answer, the answers he or she would accept from partners, and the level of importance he or she places on the question. Ok Cupid describes in detail the algorithm used to calculate match percentages.
Assuming a user is a paid user ("A-List"), the site notifies a user if someone likes that user.
The site supports multiple modes of communication, including instant messages and emails.